Why is there a discount at all?

Because a named reference is worth more to this practice right now than the margin is. Four of the eight case studies on this site are anonymized, and while that is honest, a buyer evaluating a five-figure engagement usually wants somebody they can call. The discount is what that permission is worth.

What if the results are not good?

Then there is no case study, and you keep the pricing. The agreement obliges you to approve a case study if the work produces a result worth publishing, not to manufacture one. Nothing publishes without your sign-off, and a bad outcome is not something you are contractually required to describe as a good one.

How much of my time do the reference calls take?

Up to two calls a quarter, scheduled around you, usually 20 to 30 minutes each. That is the ceiling, not a target, and quarters where nobody asks are simply quarters where it does not happen.

Can I stay anonymous and still get founding pricing?

No. The name is the entire trade. If naming your organization is not possible, which is often the case in regulated environments, the published rates apply and the work is exactly the same. That is a legitimate choice and it is not treated as a lesser one.

What happens when the program closes?

When five case studies exist, this program retires. Existing founding partners keep their pricing for the full 12 months from signature. The program is not extended, renamed, or quietly reopened, because the whole point is that it stops being needed once the proof exists.

Founding Partner

Five founding partners. Named results for both of us.

Founding pricing, in exchange for the one thing early-stage proof requires: your name on the results.

5 of 5 spots remaining

When five case studies exist, this program retires.

01 / The trade

Both sides of it, in writing.

This is an exchange, not a discount. What each side gives and gets is stated here in the same detail, and both sides go into the agreement.

What you get

15 percent off published rates, locked for 12 months

The discount applies to the published rates on the pricing page and holds for a full year from signature, across the audit, the build, and any fractional retainer. It does not expire if a project slips, and it is not renegotiated mid-engagement.
The briefing fee waived, not credited

Everyone else pays for the AI Leverage Briefing and has the fee credited into the audit. A founding partner does not pay it in the first place, so the audit starts at the discounted rate with nothing to credit back.
Direct founder access, at Embedded-level responsiveness

You get the response cadence of the Embedded retainer without buying that tier: direct access to the principal, not an inbox or an account manager. Founder-led delivery is the standing promise on this site; this makes the availability behind it explicit.
Roadmap input into what gets built next

Founding partners see what is being built before it ships and their operating problems shape the order it gets built in. This is real influence over the product direction, not a feedback form.

What IntellaGrow gets

A named case study, with at least one concrete metric

Your organization named, and at least one real number you approve. Not "efficiency improved". A figure a reader can weigh, reviewed and signed off by you before anything publishes.
Logo rights

Permission to show your logo as a client on the site and in materials, for the duration agreed in writing.
Two reference calls per quarter

Up to two calls a quarter with a prospective client who wants to speak to someone who has actually done this. Scheduled around you, and never more than that.

All three are written into the engagement agreement, with approval rights on your side for anything that names you. A handshake version of this arrangement is how it usually goes wrong: the discount is taken, the reference never materializes, and neither side raises it. Putting it in the contract is what makes the trade fair rather than optimistic.

02 / Where it applies

Across the whole ladder, not one rung.

Founding pricing holds on the audit, the build, and any fractional retainer for 12 months from signature. The AI Leverage Briefing fee is waived rather than credited, so a founding engagement starts at the discounted audit rate with nothing outstanding.

See the published rates this discounts

03 / Questions

Before you apply.

Why is there a discount at all?: Because a named reference is worth more to this practice right now than the margin is. Four of the eight case studies on this site are anonymized, and while that is honest, a buyer evaluating a five-figure engagement usually wants somebody they can call. The discount is what that permission is worth.
What if the results are not good?: Then there is no case study, and you keep the pricing. The agreement obliges you to approve a case study if the work produces a result worth publishing, not to manufacture one. Nothing publishes without your sign-off, and a bad outcome is not something you are contractually required to describe as a good one.
How much of my time do the reference calls take?: Up to two calls a quarter, scheduled around you, usually 20 to 30 minutes each. That is the ceiling, not a target, and quarters where nobody asks are simply quarters where it does not happen.
Can I stay anonymous and still get founding pricing?: No. The name is the entire trade. If naming your organization is not possible, which is often the case in regulated environments, the published rates apply and the work is exactly the same. That is a legitimate choice and it is not treated as a lesser one.
What happens when the program closes?: When five case studies exist, this program retires. Existing founding partners keep their pricing for the full 12 months from signature. The program is not extended, renamed, or quietly reopened, because the whole point is that it stops being needed once the proof exists.