Security & Alarm Systems
Diamond Alarm automated campaign
Over $75,000 in new contract sales within 90 days.
25+ years in enterprise IT, including Fortune 500 pharma and healthcare data platforms.
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- 25+ yrs enterprise IT
- Fortune 500 regulated-data environments
- Founder-led
$75K+
new contract sales in 90 days
Case result
Within 90 days of implementing our recommendations, Diamond Alarm generated over $75,000 in new contract sales from a single automated campaign.
Connie Libernini Owner, Diamond Alarm
What changed
Over $75,000 in new contract sales within ninety days, from one automated campaign.
The situation
Diamond Alarm sells and services security and alarm systems. The business held years of customer and prospect records: people who had bought, people who had been quoted and not closed, and accounts whose systems were old enough to be worth revisiting.
That is a common position for a business of this size, and it is usually left alone, because acting on it is manual. Deciding who to contact, assembling a list, sending something, and then working out whether it produced anything is several hours of work with no guaranteed return. So it does not get done, and the value sits there.
What we did
The recommendation was narrow on purpose. One automated campaign, aimed at a specific segment of the existing records, with delivery automated so that running it did not depend on somebody building a list by hand.
The measurement mattered as much as the send. Campaign tools report opens and clicks, which are easy to produce and prove very little. This was tracked through to new contract sales, so the result could be stated in the only unit that decides whether the work was worth doing.
The steps, in order
- Identified the existing customer and prospect records that could be targeted for new contract sales.
- Built a single automated campaign against that audience rather than a broad, untargeted send.
- Automated the delivery, so running it did not depend on somebody building a list by hand.
- Tracked the result through to contract sales rather than to opens and clicks.
Systems involved
- Customer and prospect records
- Automated campaign delivery
- Contract sales tracking
What changed
Within ninety days, that single automated campaign generated over $75,000 in new contract sales. The revenue came from records the business already held. Nothing about the audience was new. What changed was that somebody built a system to act on it and measured what came back.
What it proves
The figure is confirmed on the record by the owner of the business. It is stated as new contract sales rather than as pipeline or as engagement, which is the distinction that makes a marketing number worth quoting at all.
This campaign ran out of the custom marketing administration module built for the business. That module and its first month of operation are covered in a separate case. The two describe the same engagement at different points, not two separate results.
On the record
Within 90 days of implementing our recommendations, Diamond Alarm generated over $75,000 in new contract sales from a single automated campaign.
What this case supports
One well-built system aimed at records a business already owns can produce revenue quickly. The measurement has to run through to sales, or the result is just activity.
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